Sprout Social

JANUARY 21, 2021

And you won’t know until you look at your data. Although there are plenty of sources to choose from, social listening data is invaluable for fine-tuning your messaging. Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike). Did they land?

Sentiment 131

Sentiment How To Marketing Analysis 131

Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Here at Talkwalker, we understand the importance of a brand’s visual representation online and on social as we see the daily growth of engagement rates with our social media analytics tool. UGC is Credible.

Influencer 60

Influencer UGC Content Marketing 60

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. By analyzing your analytics and results, you find out what your audience responds to best.

Social Media 142

Social Media Meme HootSuite Influencer 142

Rebekah Radice

MAY 9, 2015

You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. This is good news for users, and will take about six months to fully roll out.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Can Marketers Predict and Measure Influence, Down to the Dollar? If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Marketing Attribution Software to the Rescue.

Software 101

Software Marketing Analytics B2B 101

Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. There are thousands of data points to capture, so find the ones that matter and build the picture from them.

Data 60

Data Influencer Campaign Strategy 60

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. LiveThere: Airbnb Uses Data For Hashtag Inspiration. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Audiense

JANUARY 31, 2017

Understanding the demography, affinities, connections to competitors, influence, and activity levels of an audience, in detail, provides a clearer assessment on how much each member of that audience is worth to your brand – and, therefore, the overall value and success of your campaign.

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Track Your Most Valuable Instagram Analytics. Additionally, after pulling data on more than 10.2

Instagram 70

Instagram Brands Collaboration Hashtag 70

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. On the other hand, the influencer community of TheAmplify was seeing 28 percent higher view rate for Instagram Stories than Snapchat Stories.

Instagram 111

Instagram Cost Comparison Analytics 111

Social Media Marketing

APRIL 3, 2013

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. Use a tool like DataHero to regularly pull together important consumer data. From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content.

Social Media 133

Social Media Marketing Study Activities 133

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Twist Image

MARCH 29, 2016

In May 2015, Chobani CMO Peter McGuinness told Digiday , 'The more you outsource, the less of a creative culture you have.' Indeed, the selection process greatly influences the client/agency relationship success. Mirum is a part of the Visionaries quadrant. The reason for this shift is two-fold. advertising services. american express.

Marketing 40

Marketing Startup Advertising Press Release 40

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. By keeping a beat on your audiences’ needs and motivators through monitoring the social landscape, you can better reach people where they’re already interacting, and ultimately influence behavior.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Use data to find out which of your platforms have the most active and engaged audience. Using a tool like Sprout Social’s reporting and analytics makes it easy to see data from all of your platforms side-by-side. Be consistent.

Video 125

Video Social Media How To Trends 125

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. According to Buffer ’s 2015 findings, the optimal return on Twitter comes at three posts a day. It’s the starting point of any new campaign. highlight to tweet).

Types 60

Types Strategy Content Trends 60

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. There are ways to look into your Google Analytics to find the best times to post , but this data won’t be available if your blog is new. Begin to track your results in Google Analytics). Blogger Communities.

How To 132

How To Domain Name Hosting WordPress 132

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

MAY 4, 2015

Understanding how buyers make decisions—categorizing them and looking for behavioral patterns—can and should influence everything you do, from your marketing channels to your messaging,” said Anna Sawyer of Guidebook. What are their needs, motivations, and what influences their decision making?”. mophie (@mophie) March 24, 2015.

Conversation 60

Conversation Campaign Patterns Influencer 60

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools.

Hashtag 109

Hashtag Analytics Fashion Campaign 109

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

MARCH 13, 2017

Launched in September 2015 , Lenses are a fun way to augment your snaps. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.” And currently, there aren’t any public ways to get analytics or data around your Snapchat account.

Social Networking 111

Social Networking Social Media Examples Video 111

Keyhole.co

AUGUST 4, 2023

It refers to the total number of unique individuals who see your content and was the most important piece of data not four years ago. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. Influencer tracking.

Social Media 52

Social Media How To Analytics Metrics 52

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. Use these insights to make data-driven decisions about your content strategy moving forward.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

APRIL 19, 2017

You can access this report by connecting your Google Analytics account directly to our app. In turn, that leads to word of mouth advertising, media pickups and mentions from influencers. Our data showed the number of messages sent to brands that require a response increased 18% between 2015-2016. Drive Leads or Sales.

Social Media 103

Social Media How To ROI Hashtag 103

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Influencers are taking on new sponsorships daily. After all, influencer marketing is not without its risks. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. For instance, Fabletics influencers have to use the hashtag #FableticsPartner. This helps the brand categorize influencer-created posts and makes it easier to find content to repost. What are Facebook hashtags? million #growthmindset – 5.3

Hashtag 116

Hashtag Facebook Fashion Trends 116

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year.

Statistics 50

Statistics Social Media B2B Hubspot 50