Rebekah Radice

MAY 9, 2015

You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Sprout Social

JANUARY 21, 2021

Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business? And finding those answers means looking at your analytics and relevant keyword terms used by your audience. Look at your marketing analytics beyond social. Did they land? Look at your ratings and review data.

Sentiment 128

Sentiment How To Marketing Analysis 128

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Can Marketers Predict and Measure Influence, Down to the Dollar? If you’re in the U.S., 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

ProBlogger

DECEMBER 15, 2015

I’ve been having a scroll through our analytics to dig out what posts you guys found most useful this year and I’ll be publishing the top five in the categories of content, monetisation, social media, and the general tips we’ve shared across the rest of this week. Four Blogging Tools to Make Your Content Go Further.

Tips 20

Tips Content Blogger Influencer 20

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Both text-based listening and visual analytics complete a social media monitoring strategy.

UGC 60

UGC Brands Content Instagram 60

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 80

Data Strategy Marketing Sports 80

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

JULY 20, 2017

For instance, they made €25 million from social media in 2014 (this number is likely to be higher today), and their social media efforts helped to increase their Net Promoter Score from 35 in 2015 to an all-time high of 43 in 2016. The average number of social messages that needed a response from brands had increased by 18% from 2015 to 2016.

Social Media 112

Social Media Engagement Brands Airlines 112

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. By keeping a beat on your audiences’ needs and motivators through monitoring the social landscape, you can better reach people where they’re already interacting, and ultimately influence behavior.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Track Your Most Valuable Instagram Analytics. Use actionable voices that don’t seem to salesy or over the top.

Instagram 69

Instagram Brands Collaboration Hashtag 69

Direct Marketing Observations

MARCH 19, 2012

billion by 2015 up from $3.2 Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Audiense

JANUARY 31, 2017

Understanding the demography, affinities, connections to competitors, influence, and activity levels of an audience, in detail, provides a clearer assessment on how much each member of that audience is worth to your brand – and, therefore, the overall value and success of your campaign.

ROI 60

ROI Social Media Metrics Campaign 60

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. On the other hand, the influencer community of TheAmplify was seeing 28 percent higher view rate for Instagram Stories than Snapchat Stories.

Instagram 111

Instagram Cost Comparison Analytics 111

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. There are ways to look into your Google Analytics to find the best times to post , but this data won’t be available if your blog is new. Begin to track your results in Google Analytics). Blogger Communities.

How To 132

How To Domain Name Hosting WordPress 132

agora pulse

JULY 13, 2016

This is partly to start listening to conversations and understand what’s trending but also so you can retweet and engage in conversation with Mom influencers. TIP- Retweeting influencers is a great first step for anyone new to Mom marketing as 81% of Moms would trust a blogger over an advert. UrbanMommies. Know Your Hashtags.

Twitter 60

Twitter Hashtag How To Klout 60

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. According to Buffer ’s 2015 findings, the optimal return on Twitter comes at three posts a day. It’s the starting point of any new campaign. highlight to tweet).

Types 60

Types Strategy Content Trends 60

Pixlee

NOVEMBER 17, 2016

Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Leveraged Social Influencer Status for Greater Reach. Leveraging influencers in the target social community is a key, and that’s what Reynolds Kitchens has made sure to do. All you have to do is visit their Instagram profile.

Campaign 40

Campaign Instagram Brands Delicious 40

Twist Image

MARCH 29, 2016

In May 2015, Chobani CMO Peter McGuinness told Digiday , 'The more you outsource, the less of a creative culture you have.' Indeed, the selection process greatly influences the client/agency relationship success. Mirum is a part of the Visionaries quadrant. The reason for this shift is two-fold. That's the point. advertising services.

Marketing 40

Marketing Startup Advertising Press Release 40

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Using a tool like Sprout Social’s reporting and analytics makes it easy to see data from all of your platforms side-by-side. How many views does a video need to be considered viral? There’s no one number of views that signals a video has become viral.

Video 123

Video Social Media How To Trends 123

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics. Give them the motivation to become influencers in their own circles. Facebook Insights.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content. How You Can Establish This Habit. Find your audience.

Social Media 133

Social Media Marketing Study Eventful 133

Social Media Marketing

APRIL 3, 2013

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Social Media 160

Social Media Flipboard Storify Reddit 160

Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools.

Hashtag 108

Hashtag Analytics Fashion Campaign 108

Convince & Convert

MAY 4, 2015

Understanding how buyers make decisions—categorizing them and looking for behavioral patterns—can and should influence everything you do, from your marketing channels to your messaging,” said Anna Sawyer of Guidebook. What are their needs, motivations, and what influences their decision making?”. mophie (@mophie) March 24, 2015.

Conversation 60

Conversation Campaign Patterns Influencer 60

ProBlogger

OCTOBER 5, 2016

Look into your web analytics. By looking carefully at his Google Analytics, Pat Flynn noticed that his About Page was one of the most viewed pieces of content on his blog. This became one of the main growth factors in our blog section and we see more than 120% y-o-y growth in 2015. How to connect with influencers in your niche?

How To 54

How To Health Care Microsoft Blogger 54

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). This shift to predictive analytics has been brought on by technology, but also by a shift in thought from aggregate analysis to individual treatment , and from universal insights to personal insights.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics. Give them the motivation to become influencers in their own circles. Facebook Insights.

Facebook 60

Facebook Marketing Atlassian Analytics 60