Remove Retail Remove Sentiment Remove Social Media Management Remove Social Networking
article thumbnail

Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132
article thumbnail

How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. Source: Twitter.

Hashtag 145
article thumbnail

25 of the Best Facebook Page Apps to Give Your Business a Boost

Hootsuite

You can post to your Facebook page or multiple social networks at once. Woobox will also help you add Pinterest, Instagram, Twitter, and YouTube page tabs so you can promote your other social channels. If your Facebook page doubles as a retail platform, you may want to consider these apps. Try it today. Get Started.

HootSuite 111
article thumbnail

Your guide to creating a social media policy

Sprout Social

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. When it comes to social media policy examples, Walmart has a comprehensive set of guidelines.

Policies 111
article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

article thumbnail

Best times to post on LinkedIn in 2023

Sprout Social

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) and at 6 p.m. to noon and 1 p.m.

LinkedIn 110