Twist Image
MARCH 29, 2011
One of the leaders in social media monitoring solutions is a company called Radian6. It's now a world where every brand's reputation is truly public and very much at stake. Couple those two free online services together and you're suddenly able to wrap your head around both the sentiment and volume of chatter. brand reputation.
Socialized
OCTOBER 1, 2009
David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today.
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Josh S Peters
NOVEMBER 23, 2009
Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. The sentiment results will have to be discerned manually.
Convince & Convert
SEPTEMBER 21, 2010
On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? And of course thanks for including Radian6. And of course thanks for including Radian6.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. As people come to realize that social media is better for customer retention than customer acquisition, I think we'll see even more pro-B2B social media sentiment.
Socialized
SEPTEMBER 19, 2009
In some cases they are afraid of financial and legal risk, and risk to reputation. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. And many doubt whether an investment in such initiatives is justified, which leads us to….
Webbiquity SMM
SEPTEMBER 15, 2010
blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Robin Wauters reviews Trackur, an online reputation management and social media monitoring tool created by Andy Beal and team.
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