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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway. nBA Pulse Dashboard.

Analytics 333
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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller. Social media provides the sales person with a platform to allow for their online personality to shine and begin that trusted relationship which can create affinity with the buyer.

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Book Review: Delivering Happiness, by Tony Hsieh

Dave Fleet

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

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The Art And Innovation Of Listening

Twist Image

One of the leaders in social media monitoring solutions is a company called Radian6. It's now a world where every brand's reputation is truly public and very much at stake. brand reputation. Social 2011. business column. customer reviews. customer service. digital channels. digital marketing. google alerts. innovation.

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Social Media and Your Ever-Expanding Brand

Socialized

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product. Meet them on their level.

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