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But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. In this example, a pressrelease is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).
But a well-written and optimized pressrelease can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the pressrelease itself it well-optimized (e.g. Finally, use online pressrelease distribution sites to spread your news far and wide.
Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Add socialbookmark links to your most important web pages and/or blog posts to improve sharing.
Socialbookmarking – Bookmark and share all of your content at two or three socialbookmarking sites daily. Socialnetworking – Pick two or three socialnetworks and be active on those networks about an hour every day. Is this hard?
Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, socialnetworks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.
The report also provides some interesting findings concerning the reasons why e-mail is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of socialnetworks such as Twitter.
Social media can certainly help boost the traffic going to your website in a variety of ways. If you have a regularly updated corporate blog , you can post your blog articles on Twitter, Facebook, LinkedIn, and socialbookmarking sites, which should help drive visitors to your post and then onward to your main site for products and services.
For example, just the other day I stumbled upon an Apple pressrelease from 2003. And that differentiates StumbleUpon from the other social “news&# networks. As I pointed out in a recent Problogger post , Digg is not so much of a “socialbookmarking&# site, but StumbleUpon certainly is.
Usually the best time to make an official blog post is right before your pressrelease goes out. I would say that you would want to post it a few minutes or even a few hours (or up to an hour) before your pressrelease is distributed.
They’ve adapted to using online socialnetworks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a socialbookmarking site where they can look it up later and where some of their contacts might discover it.
As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular socialnetworks. Social Events (e.g.,
Social Media / SocialNetworking. How connecting your LinkedIn contacts builds social influence – another great way to use LinkedIn to build your authority. What businesses can learn from celebrity tweeters – how to use Twitter to create the easiest, most honest pressrelease.
10 Ways for Small Businesses to Use LinkedIn (LinkedIn Blog): LinkedIn is still a very viable socialnetwork, so businesses of all sizes need to leverage it. It’s especially refreshing to see him take a stance against people in the public relations side who think that pressreleases are good social news fodder.
Link building with pressrelease optimization – does it really work? How to set social media goals – if you have no plan, here’s how to gets started. Is social media dangerous for your brain ? 55 beautifully made single page designs – learn how to make your web precense amazing with just one page.
Step by Step Social Media. You probably already know a little of Facebook, Twitter and socialbookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.
Use socialnetworking sites like Twitter and Facebook to let people know about the contest. Submit your blog to socialbookmarking sites like Digg and StumbleUpon. Make it easy for your readers to share your posts by installing socialbookmarking plugins like SocialMarker and Digg Buttons.
Socialnetworking website URL if any. By documenting data you need not refer to various socialnetworking websites every time you need an URL. Some of the other common sources of spammy links are Forum Profiles, Blog comments, Socialbookmarks and paid links. Contact e-mail address. Website contact form.
Social Media Sites: General The Big Boys of SocialBookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 socialbookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks!
Longer if the article has gone popular or hot on a socialbookmarking site like Digg. Retweeting and Socializing it on the main socialbookmarking sites is primarily how it gets around. They even have added some socialbookmarking links to the page so you can help publicize it. It gets around quickly.
Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.
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