Waxing UnLyrical

NOVEMBER 17, 2010

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking. Pull out the bag of tricks.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Pay-per-click (PPC) advertising costs might increase.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. [We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Read All About It!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 12, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Class 214

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Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 7, 2010

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 18, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

OCTOBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. How cool are my commenters?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Read All About It!

Class 211

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Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good?

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Our faith (naiveté?)

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Don’t take it just from me.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

JANUARY 27, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Read All About It!

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 2, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Read All About It!

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 24, 2010

So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. pts Settings.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 20, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

My initial comment there read: [PR is] about building effective relationships with one’s publics (hence “public relations&# ) and using the tools and tactics du jour to do so. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. to my RSS feed or Subscribe by Email.

Press Release 266

Press Release Class Industry Comments 266