Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

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Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference. population.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Bravo, man.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Historical data seemed more robust as well.

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Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

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Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? I have studied and proven this. Will you do that for me please? So much clutter. get the point.

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MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers.

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Social Media Consultant Social CRM eBook 121

Convince & Convert

AUGUST 31, 2010

Dr. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions. In short, we have to wait our turn. He says it’s like bending hyper time.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. A new Pew Research study shows only 8% of U.S. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 4, 2010

link] Dio Favatas RT @jaybaer: You're Pissed Off at the Wrong Guy [link] [link] Tammy I've been told that National Rental Car actually did a study where they tracked customers who complained and were recovered versus those who never complained. link] jaybaer Never underestimate a customer scorned.

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Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

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Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. by Cultivating Your Customers.

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Social Media Tools Strategy Tips 202

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I think anyone should look at them for a perfect case study on how to best use social media. They have motivations that are specific, particular and important.

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Social Media Strategy Automotive SEO 129

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting.

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Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JUNE 16, 2010

(photo by D3 San Francisco ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Integrating Email and Social Media with Flowtown 4 Steps to Drive Sales with a Social FAQ Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) (..)

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