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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145
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Ecommerce SEO in 2021: Google’s Algorithm Update

Pixlee

User experience is an emerging player in the field of SEO, meaning that sites with easy-to-use interfaces, compelling and relevant content, and mobile-friendly designs will reign in the land of search engine results. Here’s how page usability matches up with other ranking metrics: . Which metrics are important for ranking?

SEO 53
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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Mobile users in the Asia-Pacific region are driving much of this growth. The company replaced this English-language Open Graph metadata with Arabic content. The company’s primary-market English site featured an inelegant design for product sorting and selection—a shortcoming that was also reflected on the Spanish site.

Marketing 100
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5 YouTube features to use to boost engagement

Sprout Social

And if you want to film on mobile, there are minor additional requirements to meet. Think: sharing new products, making big announcements and more. Many of these metrics will look familiar if you’ve tapped into other social media channels’ analytics. A few need-to-knows: To use YouTube Live , you need to verify your channel.

YouTube 74
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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. This is a great way to increase web traffic or drive users to purchase pages for your products.

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How to Optimize Your Content for Authorship Success

ProBlogger

We don’t need AuthorRank to tell us that. While Authorship may have lost that visual touch, this minor change was done in an effort to improve mobile search results. Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. Content Attribution.

Content 54