Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Social media optimization (SMO) is an entirely different ballgame.

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies. Brands have got to listen, TikTok is staying.

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Ignite Social Media

JUNE 26, 2017

Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. From their sharing of memes with witty sayings that have me clicking and muttering “Yeah that’s me” to their new product announcements or sharing of Death Wish Coffee Dogs, the brand has tapped into what true coffee drinkers feel.

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Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

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Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

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Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. How Can Brands Use TikTok?

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agora pulse

FEBRUARY 11, 2020

TikTok is a rapidly-growing social media platform. The end result is the platform-wide creation of video memes and creative marketing content. . Users can create fun, short video versions of their favorite online jokes or memes by tapping Reels’s extensive music catalog. . But those improvements are in the works.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

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Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. In today’s market, customers want to be heard. Breckenridge.

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Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

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Pixlee

SEPTEMBER 9, 2019

Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

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Buffer Social

SEPTEMBER 13, 2023

Share user-generated content User-generated content , or UGC, is a powerful testament to the engagement and loyalty of your audience. Through UGC , you can celebrate your community's creativity and build a sense of belonging and appreciation among your followers.

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Keyhole.co

OCTOBER 19, 2023

Take a look at this amazing UGC captured by one of our loyal fans. Here’s a taste of the amazing UGC we receive. Check out this stunning UGC shared by one of our loyal fans. Here’s a glimpse of the fantastic UGC we’ve received. Check out this jaw-dropping UGC captured by one of our biggest fans.

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Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2

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Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. Catering to its target audience, this online dating giant has a strong and engaging presence across social media platforms. Instagram: 444K Facebook: 1.7

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Pixlee

SEPTEMBER 25, 2018

It’s an effective way to build trust and loyalty, plus the right user-generate content (UGC) can also help increase purchase decisions. And when someone responds to this with a post, tweet, meme, or anything else, grab that UGC and share it so others can see how honorable you are too. Spider-Man: Accept Your Responsibility.

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Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

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Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Learn how to generate and nurture leads and win business using social media.

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Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

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Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. User Generated Content (UGC).

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Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

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Later

AUGUST 10, 2021

Looking for some expert Instagram marketing tips? Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story. Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story. Create Shareable Graphics and Memes.

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agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Sprout Social

MARCH 13, 2024

Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience. Your TikTok engagement rate is a social media metric that helps you to understand what percentage of your video viewers interact more with your video.

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Oktopost

MAY 16, 2023

What if we told you that there’s a way to boost engagement with your social media posts, appeal more to purchasing decision-makers, see more shares and interactions, grow trust, and grow share of voice without having to upend your entire social media strategy? You’d probably be pretty impressed, right? Need to know more?

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Hootsuite

MARCH 20, 2023

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Social media trends.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. View this post on Instagram.

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Hootsuite

JUNE 1, 2022

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. Photo dumps can include good photos, bad photos, blurry photos, candid photos, screenshots of Tweets, memes you made while you were half asleep, old school pictures, concert videos. Get the free guide right now! Try it for Free.

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Buffer Social

JANUARY 21, 2021

As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. But marketing to Gen Zers means much more than simply posting pretty pictures and memes. Tell us about a recent social media campaign.

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Later

SEPTEMBER 18, 2020

If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts. In this blog post, we’re sharing 25 social media content ideas to help level up your strategy. 25 Social Media Content Ideas to Level Up Your Strategy.

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agora pulse

JULY 16, 2019

Consumers don’t care about your brand or your marketing message—unless it resonates. Here are five brands acing storytelling on social media and some actionable takeaways. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. Enter storytelling.

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