What Is Omnichannel Marketing and How Are Brands Leveraging It?
Social Media Strategies Summit
MAY 10, 2019
The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.
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