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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

Brands 109
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Tech and sanity – You can have both!

Janet Fouts

I take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse. Here are a few of the apps that allow my business to be mobile, always on, and productive wherever I am and almost all work across multiple devices, crucial for a mobile workforce. Flexibility is key in this business.

HootSuite 137
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Being Blocked from the Social Web

Justin Levy

At least the hotel had free wifi, I thought to myself. Except that as I’ve gotten settled at the hotel I’ve found out that they block access to every social site. It’s possible but I much preferred the idea of doing it from the hotel at night during my “off&# time. I was ok with that. Enjoy your holiday.

Hotels 182
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On The Road (Warrior) Again

Twist Image

For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. Core to mobile business success is being able to access information as quickly as possible with a device that won't cause too many visits to the chiropractor. These are your mobile powerplants. OK, you have the basic gear.

Apple 96
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Your Customers Don’t Want the Science of Silly

Convince & Convert

This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. The “Chief Executive Customer” is at the heart of IBM’s Smarter Commerce philosophy, and will be discussed and dissected at the upcoming Smarter Commerce Global Summit 2013 in Nashville. This, I love.

Airlines 132
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Online Video For Business: Strut Your Stuff

Bare Feet Studios

Many Choices for Online Video Live Stream : via mobile phone or computer. Here are the videos I included in the presentation: Kanoe Miller Dancing Hula at Sunset at Halekulani Hotel. Kanoe MIller Dancing Hula at Halekulani Hotel. In other words, follow the money. Via Edison Research. Watch the original video from Microchip.

Video 44
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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Now let me stipulate these case-specific facts: Although we were able to re-book via phone (albeit via India) we still had to stand in line to get a hotel voucher and find out the status of our luggage. Allow the customer to choose from a list of pre-approved hotels, when applicable. Give them a number or card for their group.