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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

To track these, you need to identify the right keywords and hashtags that customers use. It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. positive sentiment around the conversation. That’s over 5 per second.

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111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Hootsuite

But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. A study found that keyboard shortcuts are, on average, 18.3% Search for positive brand sentiment Tweets: :) + your company name (or any other term).

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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How To Find Old Tweets & Access Twitter Historical Data For Any Twitter Profile

Keyhole.co

You can run sentiment analysis on the gathered data to go deep into past audience responses. It helps market researchers study audience demographics, online behavior, and influence. Twitter doesn’t allow advanced search on its mobile app at the moment. It lets you revise your earlier campaigns and identify areas of improvement.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. A recent study analyzed 31 million tweets and half a million Facebook posts and found that emoticons were a common factor among all the influential social accounts.