Remove Hashtag Remove Marketing Remove Press Release Remove Sentiment
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). What is social media sentiment analysis and why does it matter?

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155
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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128
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How to create an IPO communications strategy for social

Sprout Social

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression.

Strategy 115
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ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 104
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12 of the best competitive intelligence tools for marketers

Sprout Social

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 94
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Social media for strategic communications: 4 ways to strengthen your brand narrative

Sprout Social

Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Has sentiment been trending up or down in recent months?