Remove Hashtag Remove Loyalty Remove Retail Remove Sentiment
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Monitor your branded hashtags on Keyhole 4.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fast food, retail, sports—those brands can get experimental. Harness the power of hashtags. Do hashtags work anymore?

Strategy 131
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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

Retail 139
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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

Review 128
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142