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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Putting In The Time

Twist Image

to get some serious traction, to truly connect with consumers and build loyalty that pushes beyond trust into the land of credibility, takes a long time (much truer!). not lumps of demographic groups). It's about everything that has a social component to it. brand loyalty. online social network. social graph.

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes. BudLight Created a Social Branded Application that utilizes Facebook's “age gating” so only certain age groups can use this application.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. SMH big data social media. By the way, Choice were wrong. Facebook Friends = No Mortgage or Loan.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. Fast, inexpensive video editing and production. Check em out! ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

I think there is a very large group of users beyond the technorati – I am not lobbying for elitism. Twitter had earned that kind of loyalty – and squandered it in the face of new users and more rounds of funding. That changes the character of the social graph and who’s listening for everyone.