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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Google+, Google Apps and Your Social Graph

Proactive Report

Google+ and Mapping Your Social Graph. Circles is a great feature for an individual to organize thier friends and connectionsinto logical groups. A destination could use Circles to create a group of loyal or premium visitors to their venue. You’ll have your social graph at your fingertips.

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Tiktok’s Quest For Hyper Locality

The Realtime Report

TikTok can certainly figure out where you are, but there isn’t a wealth of evidence that hyperlocal communities have formed as easily as through Facebook Groups, as an example.

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244
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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. It’s worth noting that Facebook shares are worth dramatically more than tweeted links.

ROI 101
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Top 10 HR Software You Should Try

BeingOptimist

Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction. Buddy is a resource that helps managers and HR marketers develop a social marketing strategy.