Twist Image

FEBRUARY 8, 2013

You can read more about that line of thinking right here: Where Digital Creative Is Different. , to get some serious traction, to truly connect with consumers and build loyalty that pushes beyond trust into the land of credibility, takes a long time (much truer!). The growth of content marketing and native advertising also validates this.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Buzz Marketing for Technology

SEPTEMBER 22, 2008

The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes. BudLight Created a Social Branded Application that utilizes Facebook's “age gating” so only certain age groups can use this application.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. SMH big data social media. Woolworths and Your Friday Night Shop. . By the way, Choice were wrong. Facebook Friends = No Mortgage or Loan.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

NOVEMBER 1, 2011

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. Fast, inexpensive video editing and production. Check em out! ).

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JUNE 9, 2010

I think there is a very large group of users beyond the technorati – I am not lobbying for elitism. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool. I don’t agree. Would I pay for it?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133