Buzz Marketing for Technology
JUNE 5, 2013
On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you stand out from your competition.
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Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Convince & Convert
FEBRUARY 11, 2015
It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Examples might include: “Which pricing plan stands out to you?” Social sharing – Extend your reach to new visitors by harnessing the power of your social network.
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Twitter sucks at this sort of thing and will pay the price.
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount.
Hootsuite
NOVEMBER 3, 2020
With social commerce, you might see a pair of sweet strawberry-print clogs on your Instagram feed, hit “shop now” and complete the purchase right there in the app. Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” Social commerce offers an instant focus group.
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