Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. Well designed, sophisticated packaging can make a higher price-point seem justified. Go a step beyond and conduct some research. That data will be invaluable for designing a perfect first impression.

Products 87

Products Reputation Focus Group Overview 87

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. What is social media intelligence? But those unstructured data points mean nothing in their raw, hashtagged format.

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you stand out from your competition.

Tools 91

Tools Sentiment How To Team 91

Pixlee

APRIL 2, 2019

Before launching new products , the company asks for customer feedback on colors, price points, fragrances, and more. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results.

Strategy 59

Strategy UGC Hotels Marketing 59

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. That stuff is important to the business, no doubt. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Kikolani

JUNE 27, 2013

Not because they are worse companies, but because they are trying to create customer connections based on product and price, and customers are both tired of it and able to filter through it more than ever. Companies that don’t… aren’t. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Examples might include: “Which pricing plan stands out to you?” By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Net-Savvy Executive

MARCH 30, 2011

The price ($340 million in stock and cash, including retention bonuses for the founders) is larger than expected, but overall, it's a logical deal that surprises no one. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Sprout Social

DECEMBER 21, 2023

The price point? This could be as simple as differentiating your product by price point or feature. But what differentiates AllBirds is their core focus on extra comfort and sustainability, which is a big part of their message and brand. Do they offer flexible pricing, or pay-later plans? What are the pricing tiers?

Analysis 103

Analysis Products How To Price 103

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback. Pre-testing campaigns with diverse focus groups avoid potential pitfalls or cultural insensitivities. Allows users to view prices in different currencies.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Hootsuite

NOVEMBER 3, 2020

Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” Social commerce offers an instant focus group. Each product gets its own detail page, featuring pricing, media, and a detailed description. Price your products to move. Why not give ‘em what they’re looking for?

Brands 145

Brands HootSuite Instagram Price 145

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? It always seems to me like it’s a race to the bottom on pricing on all of that kind of stuff, and how do you handle that as a company? Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff.

Yahoo 115

Yahoo Yammer Social Media Software 115

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Can you offer a limited-time price reduction to create a sense of urgency? Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&# than “will you buy?&#. How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. G2 , Capterra and TrustRadius house verified reviews for business software and services so buyers and businesses alike can glean insights from unbiased ratings on user satisfaction, features, price and more. Pricing choices.

B2B 111

B2B Research Sentiment Marketing 111

Akamai Marketing

DECEMBER 28, 2012

See, blogs are generally free but people purchase books and whether the price point is.99 APE covers everything from crowd-sourcing editing to determining what your book’s price point should be. In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Sprout Social

MARCH 16, 2023

Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Voice of the customer data Social media could be described as the world’s largest focus group. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 99

Metrics Social Media Sentiment Airlines 99

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. Add a urgent call to action to your landing page, such as a special price or the product only being available for a period of time. Could you use any of these ideas to come up with a list of 100? Walk around reading it out load viewing on your tablet.

Training 20

Training Eventful Tips Analytics 20

Idaconcpts

AUGUST 9, 2010

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. This idea is resonating more and more nowadays, especially with the current price wars of wireless phone carriers. Who’s leading the pack in aggressive pricing in the U.S.?

Airlines 117

Airlines Wireless Insurance Technorati 117

Later

JULY 4, 2019

They can then ask any questions they might have about the new launch — like when it’s going to open, studio pricings, if they should bring a yoga mat, and much more. It makes it feel more like a group conversation, and less like a chatbot. #2: Looking for some honest feedback and insights on a new product?

Instagram 78

Instagram Brands Hosting Groups 78

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. By promoting other people’s products as an affiliate, we see if our audience has an appetite for that type of product, that format of product, that priced product. What are their fears?

How To 20

How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. By promoting other people’s products as an affiliate, we see if our audience has an appetite for that type of product, that format of product, that priced product. What are their fears?

How To 20

How To eBook Collaboration Course 20

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Convince & Convert

SEPTEMBER 20, 2010

But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales&# perspective. Also, I don't think price point of the product or service has anything to do with Twitter. Threadless has more than 1.5

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Action: This screams micro-site and a slightly marked-up price. In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services.

Social Media 119

Social Media Strategy Mobile Consultant 119