Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 88

Social Media Focus Group Aggregator Research 88

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.

Focus Group 43

Focus Group Groups Groups Social Media 43

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% Juventus fans. Nigerian fans.

Sports 127

Sports Focus Group Eventful Influencer 127

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What are they interested in – sports, music, TV? Vitrue a social media marketing platform determined that the. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Focus Group 275

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106