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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

ROI 191
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Approximately 100 pages of proprietary information about the state of social media. Valid, statistically significant answers to the most pressing social media questions.

Brands 114
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Eight steps to thriving on information overload

Buzz Marketing for Technology

I intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. SAP White Paper: Service Delivery Innovation.

Web 2.0 244
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

article thumbnail

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.