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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. 640 Million on Facebook.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

There are thousands of Volkswagen related events in the United States alone every year. On one hand, they regularly attend user created Volkswagen events, take interviews and provide stock photography when asked for forum administrators. It is easy to be a “lurker&# and yet learn a great deal from the community.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. They are just glorified marketing channels. Most of them are just casual observers or lurkers.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Mark is keynoting and it will be an amazeballs event. As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. technology in the sales and marketing initiatives. 30-minutes. Miss today's show?