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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

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Need blogging inspiration to start off 2011 with a bang?

SocialFish

Post videos, images, long essay-like posts, short list posts (ahem), link love posts, interviews, case studies, deconstruct a Twitter conversation, try a podcast or live blog an event. This does NOT mean people are not reading – remember your 90% of users who are lurkers. Pay attention to what resonates.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

There are thousands of Volkswagen related events in the United States alone every year. On one hand, they regularly attend user created Volkswagen events, take interviews and provide stock photography when asked for forum administrators. It is easy to be a “lurker&# and yet learn a great deal from the community.

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Approaching Strangers Through Foursquare

Ari Herzog

Geolocation applications allow you to share your location with other people and associate that location to restaurants, events, and other real-world venues. Comments Comments Related Stories The Death of Blogging: Part 271 Why 84% of Your Facebook Fans are Lurkers Mark Schaefer on The Tao of Twitter. Connect on LinkedIn today.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. What About the Silent Lurkers?

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