Engagement Facebook Influencer Vocus 
Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk. BuzzStream.
Waxing UnLyrical
APRIL 3, 2013
About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! And mine is below.
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Waxing UnLyrical
MARCH 14, 2011
Facebook had a mere 20 million registered users. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Sphere of Influence. Frank Strong is the director of PR for Vocus.
Webbiquity SMM
AUGUST 9, 2010
Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.
Webbiquity SMM
OCTOBER 13, 2010
I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.
Webbiquity SMM
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Pitching Basics – Rules of Engagement by Blogging PRWeb.
Waxing UnLyrical
JULY 15, 2011
If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#
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