Thu.Jun 21, 2018

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans.

Instagram Now Has a Billion Monthly Active Users

Social Media Today

Instagram has announced that it has crossed the billion active user threshold

How to Split Test Your Facebook Ad Creative to Improve Your Results

agora pulse

To split test your Facebook ad creative you had to create two or more ads in the same campaign to see which one was more effective. However, the ad platform pushed reach onto the ad that performed best so you didn’t have a statistically fair test– until now.

Brand Recall 101: How Your Brand Can Make a Lasting Impression [Infographic]

Social Media Today

Looking to boost your brand reputation and recall? Check out these helpful tips

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Releases Data on the Latest Trending Topics Among Users

Social Media Today

Facebook has released its latest 'Topics to Watch' report, highlighting the key trending subjects across The Social Network

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How to use social data for competitive intelligence (I): identifying relevant competitors


On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business.

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Facebook's Reportedly Adding Autoplay Video Ads to Messenger

Social Media Today

Facebook is reportedly testing out autoplay video ads within Facebook Messenger

Top Five: New apps, new features in social media

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: New apps, new features in social media. Listly by Sherrilynne Starkie.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2018 PPC Industry Statistics [Infographic]

Social Media Today

PPC (pay-per-click) is the umbrella term used to talk about all paid digital marketers campaigns. Last year alone, marketers spent $10.1 Billion in PPC, with Google Ads and Facebook as the market leaders in the space

Facebook's Testing a New Way for Group Admins to Charge for Access to Exclusive Content

Social Media Today

Facebook's testing a new option which would enable group admins to charge for access to exclusive content

Snapchat Announces New Additions to Snap Map, Including Weather Effects

Social Media Today

Snapchat has added some new effects to Snap Map, representing real-world happenings