Thu.Jun 21, 2018

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers.

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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.) You don’t need to be a branding expert to build loveable brands, at least not today in the digital [&hellip.

Brands 124
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5 Ways AI Is Transforming Digital Marketing

Meltwater

AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month,… Read More >>>.

Marketing 144
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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.

Brands 100
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Now Has a Billion Monthly Active Users

Social Media Today

Instagram has announced that it has crossed the billion active user threshold.

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With IGTV, Instagram is Becoming Television for the Mobile Generation

Buffer Social

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the news or a catch a bit of light entertainment every week, it could be viewed from the comfort of your own home, daily.

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How to use social data for competitive intelligence (I): identifying relevant competitors

Audiense

On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business. Today we begin a series of publications in which we’ll break down how to make the most of social data in the field of competitive intelligence.

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Facebook's Testing a New Way for Group Admins to Charge for Access to Exclusive Content

Social Media Today

Facebook's testing a new option which would enable group admins to charge for access to exclusive content.

Groups 125
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How to use social data for competitive intelligence (I): identifying relevant competitors

Audiense

On innumerable occasions we've talked about the valuable consumer insights that can be extracted from social data. Within what might be called "social intelligence", the knowledge and insights obtained can be applied to very different areas within a business. Today we begin a series of publications in which we'll break down how to make the most of social data in the field of competitive intelligence.

Data 60
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Snapchat Announces New Additions to Snap Map, Including Weather Effects

Social Media Today

Snapchat has added some new effects to Snap Map, representing real-world happenings.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Optimize Your Google My Business Listing For Higher Rankings

Your Marketing Lady

Google My Business Manager If you are looking for ways to get more people in your local business or to your website, a good place to start is with your Google My Business listing (GMB). You can do this yourself or hire a Google my business manager to handle the heavy lifting for you. Either way, there… The post How To Optimize Your Google My Business Listing For Higher Rankings appeared first on Social Media Marketing and Marietta Web Design.

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Facebook's Reportedly Adding Autoplay Video Ads to Messenger

Social Media Today

Facebook is reportedly testing out autoplay video ads within Facebook Messenger.

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Top Five: New apps, new features in social media

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 1. views. Top Five: New apps, new features in social media. Listly by Sherrilynne Starkie. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. Follow List. Embed List. 1.

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How to Split Test Your Facebook Ad Creative to Improve Your Results

agora pulse

To split test your Facebook ad creative you had to create two or more ads in the same campaign to see which one was more effective. However, the ad platform pushed reach onto the ad that performed best so you didn’t have a statistically fair test– until now. By using the new split testing feature you can finally discover which ad image, video, copy, or format delivers the best results.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Brand Recall 101: How Your Brand Can Make a Lasting Impression [Infographic]

Social Media Today

Looking to boost your brand reputation and recall? Check out these helpful tips.

Brands 163
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8 Ways to Earn Backlinks and Boost Your Ranking on Google [Infographic]

Social Media Today

Looking to improve your SEO performance? Check out these key tips.

Google 158
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2018 PPC Industry Statistics [Infographic]

Social Media Today

PPC (pay-per-click) is the umbrella term used to talk about all paid digital marketers campaigns. Last year alone, marketers spent $10.1 Billion in PPC, with Google Ads and Facebook as the market leaders in the space.