Thu.Jun 21, 2018

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans.

How to Split Test Your Facebook Ad Creative to Improve Your Results

agora pulse

To split test your Facebook ad creative you had to create two or more ads in the same campaign to see which one was more effective. However, the ad platform pushed reach onto the ad that performed best so you didn’t have a statistically fair test– until now.

Instagram Now Has a Billion Monthly Active Users

Social Media Today

Instagram has announced that it has crossed the billion active user threshold

5 Ways AI Is Transforming Digital Marketing

Meltwater

AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month,… Read More >>>. Outside Insight

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

8 Ways to Earn Backlinks and Boost Your Ranking on Google [Infographic]

Social Media Today

Looking to improve your SEO performance? Check out these key tips

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More Trending

Brand Recall 101: How Your Brand Can Make a Lasting Impression [Infographic]

Social Media Today

Looking to boost your brand reputation and recall? Check out these helpful tips

With IGTV, Instagram is Becoming Television for the Mobile Generation

Buffer Social

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance.

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Facebook's Reportedly Adding Autoplay Video Ads to Messenger

Social Media Today

Facebook is reportedly testing out autoplay video ads within Facebook Messenger

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How to use social data for competitive intelligence (I): identifying relevant competitors

Audiense

On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Releases Data on the Latest Trending Topics Among Users

Social Media Today

Facebook has released its latest 'Topics to Watch' report, highlighting the key trending subjects across The Social Network

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How to use social data for competitive intelligence (I): identifying relevant competitors

Audiense

On innumerable occasions we've talked about the valuable consumer insights that can be extracted from social data. Within what might be called "social intelligence", the knowledge and insights obtained can be applied to very different areas within a business.

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2018 PPC Industry Statistics [Infographic]

Social Media Today

PPC (pay-per-click) is the umbrella term used to talk about all paid digital marketers campaigns. Last year alone, marketers spent $10.1 Billion in PPC, with Google Ads and Facebook as the market leaders in the space

Top Five: New apps, new features in social media

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: New apps, new features in social media. Listly by Sherrilynne Starkie.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook's Testing a New Way for Group Admins to Charge for Access to Exclusive Content

Social Media Today

Facebook's testing a new option which would enable group admins to charge for access to exclusive content

How To Optimize Your Google My Business Listing For Higher Rankings

Your Marketing Lady

Google My Business Manager If you are looking for ways to get more people in your local business or to your website, a good place to start is with your Google My Business listing (GMB). You can do this yourself or hire a Google my business manager to handle the heavy lifting for you.

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Snapchat Announces New Additions to Snap Map, Including Weather Effects

Social Media Today

Snapchat has added some new effects to Snap Map, representing real-world happenings

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