Jon Loomer

APRIL 21, 2016

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings. Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own.

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Facebook Video Report Publishing 114

Convince & Convert

APRIL 21, 2016

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite. This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake.

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Campaign Survey Authentication Organization 88

Kikolani

APRIL 21, 2016

Every blog post you write should be adding to your email list. If not, you are probably stewing over why not. Your content is solid; your headlines are great; you try to follow all marketing trends and your analytics are telling you that readers are coming. And you are offering something to your readers at the end of each post, in exchange for just an email address.

List 100

List Video Conversation YouTube 100

Idaconcpts

APRIL 21, 2016

Most people understand that running a small business is a completely different experience than running a major corporation. However, despite smaller budgets, smaller teams, and a different playing field, many of the business principles that form the operational foundation for large companies apply to small businesses as well. In fact, there are several concepts that will benefit even the smallest businesses. 1.

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Startup Small Business Compete Resources 76

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Small Business Mavericks

APRIL 21, 2016

“I hired Caroline Melberg and Small Business Mavericks to help me ramp up my SEO. I could not be happier with the outcome. Almost immediately I saw my Google ranking improve and within a matter of weeks, I moved up to #3 in search results. And I have yet to implement all of her suggestions. Caroline really knows her stuff, she’s a pleasure to work with and very accommodating.

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Engineering Small Business SEO Google 70

Unmetric

APRIL 21, 2016

Influencer marketing isn’t complex. It’s applying the age old concept of having a brand ambassador on a micro level to your digital marketing. However, what's complex is finding the right influencers to target. In the age of content marketing, influencer-driven recommendations encourage purchases. Studies by McKinsey , Augure , and many others agree.

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Influencer Twitter How To Sample 67

ProBlogger

APRIL 21, 2016

It can happen to the best of us, usually a surprise, and often undetected – people online publishing your blog content like it was their own. It’s an incredibly disappointing and frustrating experience – one that listener Grant has recently discovered. He asks: “I just discovered another blog is republishing my content in full on their site.

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Content RSS WordPress Feed 30

Convince & Convert

APRIL 21, 2016

Transforming the Content Platform. With 15 years of experience technology marketing, Aaron brings a keen eye for how to successfully market to marketers through engaging and interactive content. He has become a skilled advocate for interactive content and its growing importance in the field, with the goal of getting more people into the funnel through engaging and rich experiences.

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Content How To Curation ROI 71

Social Selling Masters

APRIL 21, 2016

There is no doubt that the world of social media has a large impact on corporations and businesses these days, and it can sometimes be confusing to those new to social media. Below are a list of six principle and key ways you can ensure your company has a lucrative and successful online presence to create a large social media enterprise.

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Team Social Media List Company 61

Convince & Convert

APRIL 21, 2016

In case you hadn’t noticed, the mass adoption of high-speed internet has dramatically transformed the way that businesses operate. For the first time in history, businesses are not impeded by geographical restrictions when it comes to securing a skilled, professional workforce. After many decades of an industrial, one-size-fits-all approach to business culture, flexible working arrangements are becoming more and more popular.

Content 96

Content Tips Skills Reputation 96

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Myrland Marketing

APRIL 21, 2016

[Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand the value we bring to the relationship.

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Committee Proposal Marketing Project 41