Thu.May 24, 2012

Who Are The Influencers and How DO We Find Them?


In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?”

How Human is Your Organization?


Click on the image below to take a test assessing your organization based on the four human elements we describe in Humanize as defining (for us) a human organization. The test will take about 15 minutes, and we’ll send you individual results. See how deep the rabbit hole goes. photo credit ).

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How People Spend Their Time Online [Infographic]


Every Little Detail

Twist Image

"I'm not a very detail-oriented person." " I find myself saying this to many people all too often. The funny thing is, that I have been lying. Yesterday, at the C2 MTL event being held in Montreal, Ian Schrager (world famous for Studio 54 and the boutique hotel movement) said this (and I'm paraphrasing here): "You never know which little detail is going to be important, so they all have to be great." " It's beautiful and true. isn't it?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Infographic: Pinterest Best Practices


Edelman , a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly. Are there any additional best practices that you would include?

Digital PR: Finding Brand Ambassadors

Proactive Report

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA – the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media?

Twitter Analytics… we’re waiting

Josh S Peters

The Twitter Analytics we were promised. in 2011. and never got. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered.

Promoting A Small Business Blog Through Social Media

Small Business Mavericks

A small business blog has a number of benefits, however, it can also be a tax on valuable time resources. Having a blog is, too a certain extent, a waste of time if you don’t have the resources to actually promote it, to put the content in front of readers. Once you build a readership, you can spend less time promoting your blog’s content, however, in the early days, promotion is as equally important as publishing the content. So how and where should you promote your blog?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why so Yesterday

Engaging Brand

We live in a world where tomorrow is.well, it's so, so. yesterday in terms of the world of business and in terms of social marketing ! The business world is dynamic.except for businesses themselves.let me explain. We live in a real time world, our consumers, our employees all live in a world of real time data feeding through their laptops, their smartphones.their tablet PC 's. . They want a complex combination of quality (a given!) , specificity (another given!),

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Maria Ogneva of Yammer. Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). Listen Now.

Happy 5th Birthday to My Blog

Ari Herzog

May 14 marked the fifth birthday of my blog. It’s seen two URLs, multiple names, and numerous iterations. If you’ve never visited the archive , you can trace my beginning blog posts about apartment life and the environment and discover my first posts about social media.

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14 Proven Ways to Simplify Your Blogging and Get More Done


This guest post is by Nick Thacker of We’ve all had that feeling of impending doom: “My readers are expecting me to post tomorrow, but I haven’t even answered my emails, check my Analytics stats, or responded to the Twitter shout-outs. There’s just no way I can get it all done…”. Or something like that. If you’ve ever felt like the pressures of maintaining a blog—not to mention the rest of your business—are becoming too much, it could be time to simplify what you’re doing.

A World Gone Social

Learn how companies must adapt to survive.

Competition Brings Out The Best In Us

Shift Digital

Today marks the first post in a series dedicated to the quick service restaurant industry. We have enjoyed working with professionals in this field and look forward to meeting many more via this blog. . Everybody loves to believe in an underdog story, whether it involves a little league baseball team or a group of Quick Service Restaurant (QSR) franchise employees that don’t work for one of the big chains.

A Technophobe’s No-tears Guide to Podcasting


This guest post is by Carol Tice of Make a Living Writing. You’ve probably heard that adding multimedia to your blog is a great way to grow your audience. But if you’re like me, and technology makes you assume the fetal position and cry like an overtired baby, you may have put off the idea.

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Shift Digital