Thu.May 24, 2012

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How People Spend Their Time Online [Infographic]


Tweet On our blog , we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands , but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. How Advertisers Are Using Facebook Ads [Infographic].

Five Step Process for Using the Social Web

Spin Sucks

I had a different blog topic in mind today when I read Danny Brown’s , “ Being Where YOU Need to Be, Not Where ‘They’ Say You Should.” ” This makes my blood boil. Clearly the speaker does not run a small business or have to make payroll or deal with HR issues or make rain or report to stakeholders. If he or she did, they would never advise this. Listen. Assess.

Who Are The Influencers and How DO We Find Them?


In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. Is Klout On The Way Out?

How Human is Your Organization?


Click on the image below to take a test assessing your organization based on the four human elements we describe in Humanize as defining (for us) a human organization. The test will take about 15 minutes, and we’ll send you individual results. See how deep the rabbit hole goes. photo credit ). Humanize Useful Data

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Every Little Detail

Twist Image

"I'm not a very detail-oriented person." " I find myself saying this to many people all too often. The funny thing is, that I have been lying. Yesterday, at the C2 MTL event being held in Montreal, Ian Schrager (world famous for Studio 54 and the boutique hotel movement) said this (and I'm paraphrasing here): "You never know which little detail is going to be important, so they all have to be great." " It's beautiful and true. isn't it? Take for instance, this blog. I look at every word and grapple with finding a better one. God is in the details. You can do it.

Facebook Launches Instagram-Like Camera App!

Shift Digital

Breaking News: Facebook is launching Facebook Camera , a new mobile app, that looks eerily similar to Instagram, the company that they recently purchased for $1 billion. Why would Facebook purchase Instagram and then launch their own similar application? I asked Justin Brackett and he thinks they did it to prop up their falling stock prices. This will be a deal breaker feature for me. Simple.

How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]

Puzzle Marketer

It’s no surprise that advertising professionals are advocates of social media. We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Social media not only allows for highly targeted messaging but it’s extremely scalable.

Infographic: Pinterest Best Practices


Edelman , a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly. Are there any additional best practices that you would include?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Digital PR: Finding Brand Ambassadors

Proactive Report

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA – the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media? What exactly is a brand ambassador? If you are very fortunate they could be celebrities. Connect with me.

Klout 25

Twitter Analytics… we’re waiting

Josh S Peters

The Twitter Analytics we were promised. in 2011. and never got. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. It’s truly a gross tale of broken promises and underachievement. Thanks for reading, Josh S Peters.

Promoting A Small Business Blog Through Social Media

Small Business Mavericks

A small business blog has a number of benefits, however, it can also be a tax on valuable time resources. Having a blog is, too a certain extent, a waste of time if you don’t have the resources to actually promote it, to put the content in front of readers. Once you build a readership, you can spend less time promoting your blog’s content, however, in the early days, promotion is as equally important as publishing the content. So how and where should you promote your blog? If time is an issue, then you need to carefully target your promotional efforts. Where are they?

Why so Yesterday

Engaging Brand

We live in a world where tomorrow is.well, it's so, so. yesterday in terms of the world of business and in terms of social marketing ! The business world is dynamic.except for businesses themselves.let me explain. We live in a real time world, our consumers, our employees all live in a world of real time data feeding through their laptops, their smartphones.their tablet PC 's. . They want a complex combination of quality (a given!) , specificity (another given!), no risk (they read the reviews) and instant (or next day delivery). Wow.phew.impossible right? Meetings to

A World Gone Social

Learn how companies must adapt to survive.

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Maria Ogneva of Yammer. Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Hi, Maria.

14 Proven Ways to Simplify Your Blogging and Get More Done


This guest post is by Nick Thacker of We’ve all had that feeling of impending doom: “My readers are expecting me to post tomorrow, but I haven’t even answered my emails, check my Analytics stats, or responded to the Twitter shout-outs. There’s just no way I can get it all done…”. Or something like that. If you’ve ever felt like the pressures of maintaining a blog—not to mention the rest of your business—are becoming too much, it could be time to simplify what you’re doing. Here are 14 proven methods for getting more blogging done in less time. The result? It’s liberating.

Happy 5th Birthday to My Blog

Ari Herzog

May 14 marked the fifth birthday of my blog. It’s seen two URLs, multiple names, and numerous iterations. If you’ve never visited the archive , you can trace my beginning blog posts about apartment life and the environment and discover my first posts about social media. Despite writing about the death of blogging one month ago, this blog is not dying. You can expect wonderful things.

A Technophobe’s No-tears Guide to Podcasting


This guest post is by Carol Tice of Make a Living Writing. You’ve probably heard that adding multimedia to your blog is a great way to grow your audience. But if you’re like me, and technology makes you assume the fetal position and cry like an overtired baby, you may have put off the idea. The good news is that after pulling out half of my hair grappling with a half-dozen different podcasting platforms and audio-editing programs, I discovered there is a simple way to create, embed, and play audio on your WordPress blog. Step 1: Pick the right podcasting platform. Here’s how.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Competition Brings Out The Best In Us

Shift Digital

Today marks the first post in a series dedicated to the quick service restaurant industry. We have enjoyed working with professionals in this field and look forward to meeting many more via this blog. . Everybody loves to believe in an underdog story, whether it involves a little league baseball team or a group of Quick Service Restaurant (QSR) franchise employees that don’t work for one of the big chains. The role of the underdog has been a huge part of our generation in so many different ways: in movies, on TV shows, sports, the school playground, the Bible, etc. Have A Plan.

Technorati Claim

Shift Digital