Tue.May 08, 2012

Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause.

How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works.

How To 120

Trending Sources

Que Webcasts – Humanize Your Organization Series: 10 Tips for Being More Open

SocialFish

Jamie and I are doing a Humanize webinar for our publisher, Que, later this month. Would you like to join us? Here’s the description: It’s getting crowded on the social media bandwagon in the business world these days, but “Enterprise 2.0” requires much more than adopting social tools.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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This Is Being Recorded. By You

Twist Image

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival was, how long I had stopped for and what my average speed was. Most people just stare at the map of their GPS system and wait for the voice commands to bark out their next turn.

2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Before we get into these two advantages of this medium, lets explore what PPC is. What is Pay-Per-Click?

Content, Search and Social: A Love Triangle

Geoff Livingston

My wife Caitlin “holds” a pyramid in her hands… Experienced online marketers know there is no avoiding integrating content, search and social for a complete Internet strategy. They are irrevocably tied together, and increasingly so with Google, Bing and other search engines focused on adding social context to search. I was reminded of this reading [.]. Marketing blogging content keywords Lee Odden Optimize search SEO social top rank triangle work together

Infographic: Pinterest Deconstructed For eTailers and Content Marketers

Firebelly

This infographic created by Maxymiser shares interesting information about Pinterest. It details out the who, what, where, when and how you can use Pinterest. For marketers, the last two sections are particularly intriguing. Are you working on Pinterest for a brand? What has been your experience?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Master Your Online Persona and Fan Base via Social Media

Shift Digital

Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose. People naturally make judgments when they meet you face to face, and many of the judgments they may make can be false and this is completely out of your control.

5 Ways to Show Your Thought Leadership

Engaging Brand

If you are passionate about a subject, and you know enough to be a reference for those looking for information about it, you have the potential to be a thought leader in the field. As a thought leader, you can share the knowledge you have so that others can learn from what you’ve already discovered and continue to build upon that knowledge to work on ideas and solutions. The trick is to let people know what you know.

SEO Analytics – A Drop In Traffic Is Not Always Bad News

Small Business Mavericks

The Panda and Penguin Google updates have certainly spooked a lot of people. The slightest move in website traffic volume is now being blamed on either one (or both) of these updates, and whilst significant drops in traffic are a worrying sign, a closer inspection sometimes shows the opposite to be true. I recently looked a website that had seen a 50% drop in traffic, and that drop coincided with the Google Penguin update. Google Analytics is a great tool when used effectively.

How to Master Your Online Persona and Fan Base via Social Media

Shift Digital

Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose. People naturally make judgments when they meet you face to face, and many of the judgments they may make can be false and this is completely out of your control.

A World Gone Social

Learn how companies must adapt to survive.

5 Simple Ways to Discover What People Are Dying to Read

ProBlogger

This guest post is by Brad Smith of FixCourse.com. Blogging doesn’t have to be hard. It takes a lot of hard work and perseverance, but it’s not technically difficult. Anyone can (and should) do it. One of the hardest challenges to overcome is figuring out what your audience wants to read.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Reality cartoon Wiley Miller

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5 Unexpected Benefits of Adding Podcasts to Your Blog

ProBlogger

This guest post is by Carol Tice of Make a Living Writing. Are you having trouble keeping your blog readers interested in what you have to say? If interest is waning, it may be time to add some variety to what you’re giving readers, besides just writing blog posts, week after week. Back in July 2011, I started doing monthly live training events for participants in my membership community, which I record.

Cartoon of the day

Jeff Esposito

Cartoon of the Day 10 second rule BC Cartoon comic

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.