Sun.Feb 05, 2012

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February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?

Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

What Henry Ford, Espresso, And Community Have In Common. A little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. Thanks to Shashi Bellamkonda for making that happen).

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Madison Avenue And Mountain View Collide For The Future Of Marketing

Twist Image

Episode #291 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ).

An Easy Way to Decrease Your Unsubscribe Rate

ProBlogger

This guest post is by Michael Alexis of WriterViews. Frustrated with unsubscribes on your newsletter? You aren’t alone. Most of the metrics associated with our newsletters are fun to watch. Subscribe rate going up? Open rate rising? Awesome. Clickthrough rate skyrocketing? Yahoo! Image by Bruce Berrien, licensed under Creative Commons. So, what is it about unsubscribe rates that is so darn frustrating?

Can A Small Business Survive Online With A DIY Mindset?

Small Business Mavericks

The business world can be brutal, and the online business world is even more so. Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. That doesn’t mean the millions of shoppers who search online could, though a fair proportion of them will. Are you a small business owner who is trying to survive online by doing it all yourself?

Top 5 Super Bowl Commercials

Jeff Esposito

2011 NFL Picks Super Bowl Commercials top 5 super bowl commercials

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Muse #1: Mitch Joel

Ari Herzog

Ask bloggers to list other bloggers they respect and Mitch Joel’s name usually comes up. He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic daredevil snowman snowman

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