How to Measure Your Social Media Performance
Rebekah Radice
JANUARY 7, 2019
Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. This will give you a solid overview of what your (their) audience is eager to consume and already actively engaging with. Is your name the same across all of your online profiles? Post Types.
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