4 Steps to Segment Social Media Traffic in Google Analytics
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Direct Traffic is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. Instead of using the domain names or URLs of the most popular social sites (e.g. Step 3: Test and name your segment.