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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. As you can see, only 5% of those surveyed said that they never share curated content.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

“Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer.

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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. ” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines.

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Experiment: How Many Instagram Hashtags Should You REALLY Use?

Hootsuite

The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post. While this seems like an innocuous hot tip, it’s a perplexing thing to hear directly from a platform that allows you to use up to 30 hashtags in each post. Ten of these posts included 30 hashtags.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.