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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145
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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Matching consumer’s behavior on mobile can positively impact campaign results.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for B2B Marketers next year? And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads. Employ Micro-Segmentation.

B2B 148
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Customer service.

Facebook 117
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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Although specialists, connectors, and soloists can still excel with focused competencies and service offerings, disruptors are built on the versatility of social-media and tech-savvy professionals. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing.

CPM 139
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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos. You can also compare watch time data for individual videos.

Analytics 138