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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S adults, according to Pew Research Center.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Use Events Manager for Troubleshooting.

API 155
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B 151
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Before diving into social media metrics, let’s review where each one lives in the social funnel.

Metrics 112
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Linked Helper Linked Helper is a comprehensive tool for managing your LinkedIn page/profile.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Linked Helper Linked Helper is a comprehensive tool for managing your LinkedIn page/profile.