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How Meta Could Leverage Outbound Clicks

Jon Loomer

This also applies to CPC (All) and CTR (All). If you’re following these metrics, you’re looking at total engagement on your ad, and not just clicks on a link to the thing you’re promoting. This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). Everything. Optimization Solution.

CPC 199
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Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. I have serious concerns about how Facebook builds cold targeting audiences and optimizes for top-of-the-funnel events. And Facebook will happily take that money.

Facebook 198
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10 Free Social Media Marketing Tools You Should Try

agora pulse

Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost. If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Facebook Barometer.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. Boss Tip.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. Boss Tip.

ROI 108
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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads. Or, enter the URL you would like to target and hit Create campaign.

Microsoft 145