What IFTTT Teaches Us About Automation

Geoff Livingston

My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. And at what cost ? Geekery automation facebook google IFTTT LinkedIn marketing Pinterest Triberr twitter Vocus

The Future of Social Media

Webbiquity SMM

The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago.

Trending Sources

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Avoid mistakes that will cost you readers? After 32 months (time flies when you’re having fun!)

The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown.

Social Media Use: Three Big Mistakes Made by Small Businesses

Unspoken

Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. According to a recent survey by Vocus and Duct Tape Marketing , decision makers at small and medium-sized businesses consider overcoming the perception that social media is free as their biggest social media challenge.

Plagiarism and Stealing

Geoff Livingston

Plus the costs of knowing that you didn’t write or deliver that content, which may not be top of mind, could plague you wherever you go. This post ran originally on the Vocus blog. Recently, I’ve witnessed several acts of plagiarism and stealing.

Vocus 51

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Price is always a consideration of course, but in selecting a potentially critical business tool like social media monitoring (consider the cost of BP’s social media failure ), the more important consideration is “value,&# as in: does the tool do at least as good a job at meeting the specific social media needs of my company as competing tools, and is it priced similarly or lower than tools offering equivalent functionality?

Tools 67

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

SM2 2

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

There are a number of free or low cost tools that one can use to identify a brand’s current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable , 48ers or socialmention.

The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. Big news last week as Klout announced a significant overhaul of its influencer identification platform.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded.

100+ Social Media Monitoring Tools

Pamorama

eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers. $. eWatch is the fast, easy, and cost-effective way to track what the media, investors, consumers, and the competition are saying about your organization. Vocus. Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. $.

100+ Social Media Monitoring Tools

www.pamorama.net

Conversation eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers.

100 Media Monitoring Tools for PR

www.pamil-visions.net

This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies.

Tools 49

PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview.

Vocus 28

ITDatabase vs. Cision for tech PR? The difference is shocking…

www.pageonepr.com

Van tells us this gap between ITDatabase’s coverage and Cision is also true for ITDatabase versus Vocus. We don’t use Vocus at Page One PR, so I have no way to qualify that. It will be interesting to hear the latest on how many virtualization authors Vocus lists out.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Build a website.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

It alone is worth the cost of the service. If so, then why not: Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter | Petermenzies111 How would you say they compare to the new Vocus Social Media tool?

Social Media is a time waster! So Why are Large Corporations Using SM?

mysocialmediastrategy.wordpress.com

If they had more resources to manage Social Media that would mean that the expenditure costs for Social Media would involve using additional human capital which would increase costs and lower productivity right. Lower cost of doing business.

BuzzStream Next Must-Have Software For PR Professionals

www.socialmediaexplorer.com

However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. Still, I find it encouraging that it's available and doesn't cost a fortune.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Build a website.