Cost Health Care Marketing Social Media 
Waxing UnLyrical
NOVEMBER 30, 2012
Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S
Ignite Social Media
MARCH 30, 2020
Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right? You could expect a swift backlash.
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Waxing UnLyrical
JULY 24, 2013
and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S
Proactive Report
MARCH 27, 2020
In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Figure out a social media content strategy.
Bill Hartzer
FEBRUARY 18, 2010
Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S.
Proactive Report
DECEMBER 2, 2013
The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Avoiding or cutting costs in areas like R&D, customer service, support and advertising.
Convince & Convert
MAY 26, 2013
Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. There are multiple ways of achieving this outcome: Great marketing. Great customer service. And in the case of IBM Watson Engagement Advisor, great technology.
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