Pixlee

JULY 3, 2019

With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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UGC Brands Apparel Content 59

Later

NOVEMBER 14, 2018

Last year, over 130 million people worldwide joined the conversation on Instagram to give thanks, share holiday posts, and of course, find deals and shop bargains! Not sure where to start when it comes to filming and editing vertical video for IGTV and Instagram Stories? Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday.

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Instagram Tips Marketing UGC 58

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. Everyone is a content creator.

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Sprout Social

NOVEMBER 14, 2023

Kodak, for example, features photos taken by people who use their film and products. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. But as marketers bring these tools into their workflow, the conversation around AI has shifted from “will it replace me?”

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Authentication Tips Marketing UGC 116

Laurel Papworth

APRIL 13, 2010

The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. One, should we monetize other people’s activity?

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Trying to monitor these conversations directly from Facebook or Twitter can get extremely messy.

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Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation!

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Statistics Social Media Marketing Instagram 67

Sprout Social

MARCH 22, 2021

Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. And when there’s not a face, there’s likely a quote or some good ‘ol UGC in its place. Few do it better than Drift. Keep it helpful. Record as much as you can.

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Film Team B2B Newsletter 114

Later

DECEMBER 23, 2019

tagged all UGC in the photo above ?? ???? As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . We have a special (and last of 2019) newsletter, landing in your inbox tomorrow. ?? ??? Link in bio: ?Instagram

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Sprout Social

OCTOBER 13, 2022

When creating content for your brand, don’t forget about an invaluable resource at your fingertips: user-generated content (UGC). UGC is unpaid or unsponsored social posts that people share about your brand, product or service. To source the best UGC, ask your audience for the type of content you want to share.

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Hootsuite

OCTOBER 19, 2023

Kulakinis taps into UGC View this post on Instagram A post shared by K U L A N I K I N I S (@kulanikinis) No budget for a Black Friday photoshoot? Kulakinis used this user-generated content (UGC) in a carousel post. Erborian makes video look easy You don’t need a film crew to make a good short-form video. No worries.

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Examples Social Media Instagram UGC 89

Hootsuite

MARCH 20, 2023

UGC could be anything from sharing a post from a person who tagged your brand to finding a positive review and making it into an Instagram post (or, as in the example below, finding a positive and slightly bizarre review and making it into an Instagram post). Save time managing your social media presence with Hootsuite. Try it free today.

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Engagement Analytics Meme Instagram 97

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

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Instagram UGC Tips Content 91

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

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Ignite Social Media

JUNE 17, 2016

Additionally, Airbnb frequently showcases user-generated content (UGC), an excellent method to strengthen consumer relationships and authentically connect with customers. With 240,000+ video views (and counting) and a captive audience creating a constant stream of conversation, IHOP takes the (pan)cake for most inventive use of live video.

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Later

JULY 25, 2019

Watch the full film via the link in bio. A branded hashtag is a great way to start a conversation with your followers and increase the reach of your content. Branded hashtags are a way for your “fans” to share with their followers how they are already engaging with your brand, and for you to inspire user-generated content (UGC).

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Instagram Hashtag Engagement Feed 86

Later

APRIL 8, 2020

How to Find, Schedule and Share UGC with Later. They’re allowing for real time conversation and providing an opportunity to show a totally unedited, human side of your biz. ? ? The hands-free mode is great for filming longer selfie videos. How to Schedule Posts and Stories with Later. How to Post on Instagram: On the Feed.

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Instagram UGC How To Content 80

Sprout Social

JULY 15, 2020

With an empathetic mindset, brands can more effectively join conversations, add value, and support your audience’s needs. Ideally, most of your content will be original and unique to your brand; however, user-generated content (UGC) is a light-lift option for gathering new assets for your feed.

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Products Tips Content Template 143

Bare Feet Studios

DECEMBER 13, 2008

You can blame Carter (as one retired auto exec recently did in private conversations) or you can look at a history of missed opportunities in the auto industry, as NY Times columnist Tom Friedman recently did. The Social Web is about conversation. Conversation: it still barely exists. Message: It’s off the mark.

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Hootsuite

MARCH 9, 2022

Most trends — whether fashion, music, food, film or just about anything else — start on the app before traveling everywhere else. If you learn their language, you can participate in conversations more organically. Encourage UGC. TikTok Shopping was first launched for users in the U.S., Source: Ecwid. Why sell on TikTok?

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