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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Given that 71% of consumers with purchasing intent find Facebook video ads relevant to their interests, brands now have the opportunity to drive actionable, bottom-line results by creating and promoting audio-visual content that appeals to their audience. Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Depending on if you’re measuring organic content performance or the performance of your ads, there are different metrics available. Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. TikTok Analytics Defined. Traffic Sources: Where traffic for your post comes from.

Analytics 154
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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ The cost is always CPM (cost per 1,000 impressions). Now what? ”

Buy 112
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Mobile it totally optin and you need to start building your mobile optin list now. NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Essentially, after years of trying to sell brands on the Facebook news feed , they’re changing the pitch to Instagram. Well, they are according to a really interesting article from Digiday.

YouTube 71
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The Misery Of Monetization

Twist Image

The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding. Not too long ago, I started noticing more and more pieces of "branded content" showing up in my feeds (across a few online social networks). branded content.

Adwords 81