How Can Linkedin Grow?


Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It LinkedIn is at a tipping point.

Mobile – from Strategy to Implementation


When trying to determine how to reach your goals using mobile, looking at data is an important place to start in order to gain an understanding of the landscape and context. This data gives associations the grounding to be aware of how their audiences are using these types of tools.

Trending Sources

Is the Hype around QR Codes Overblown?


The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old.

Measuring Social Media ROI


eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. The click data enables you to see whether clicks translate into impressions or transactions.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience.

Mapping the Social Internet – what part of the world is the most.


Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets. Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.]

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. Have you heard that 90% of companies are using custom content for marketing?

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Using Metrics To Harvest Insights About Your Social Media Strategy From Beth’s Blog: Discussion of how to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy.

Who's Using Twitter in the US? Some New Demographics [Charts]


The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February.


The Social Habit: Who Uses Social Media and How


The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010.

Optimize and the Confluence of Search and Social Media

Convince & Convert

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then.

Kids Don't Hate Twitter Anymore! [Chart]


The site saw growth across all demographics in 2009, but growth among people 24 and younger accelerated faster than older folks in 2009, according to comScore. Is this taken from a survey? link] Pam Dyer Hi Ileane — It's based on survey data. And I'd like to see some data, too, on the percentage of users who have an active presence but not on Twitter and vice versa. link] Pam Dyer Hi Ileane — It’s based on survey data.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Third, the survey was heavily consumer-oriented; b2b figures would be different.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. The top two brands in the survey, Microsoft and Google, together generated about $1.3

Debunking Five Social Media Myths


Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. A recent Pew Internet survey found: “The median age of a Twitter user is 31, which has remained stable over the past year. There’s plenty of data on social network demographics, although, as we learned above, it’s not always consistent.

31 Social Media Stats and Anecdotes


The presentation includes highlights from numerous reports and studies that demonstrate the rapid adoption of social media for marketing and outreach, including spending projections, penetration estimates, survey data, and specific examples covering all types of businesses. 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008.

Social Media and Older Adults | pamorama


Other data from the survey of 2,200 American adults revealed growing interest among older users in social status sites like Twitter: 11% of them now have used Twitter or a similar site this year, versus just 5% last year — and 6% of them do so on a daily basis, compared to just 1% in 2009.

Social Media: Everybody's Doing It, But For Different Reasons [Charts]


everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S.