The More We Stay, the Less We Say

Geoff Livingston

Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online?

How Can Linkedin Grow?


Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It LinkedIn is at a tipping point.

Trending Sources

Mobile – from Strategy to Implementation


Google Analytics) or surveys can provide specific information on what members are looking for in the mobile arena. The data from ComScore around the new digital consumption pattern is particularly interesting when considered through the lens of the digital omnivore.

Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed.

Measuring Social Media ROI


eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies.

Global Social Media Usage Patterns

Net-Savvy Executive

Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6

If Size Matters, Social Media is Huge in the US


In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S.

Study Finds Marketers Embracing Social Media Marketing In A Big Way


pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).

Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Still, based upon other surveys, Snapchat is gaining ground against it’s rivals.

What Journalists Need from PR People

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

Study 15

Four Social Media Game-Changers to be on the Lookout For


According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video.

We're Addicted to Social Networks: 48% of Us Check Them in Bed


A recent study by Retrevo surveyed just over 1000 Americans and asked questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. It would be cool if someone did a survey from the otherside to measure the impact of this.

The Social Habit: Who Uses Social Media and How


The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. Have you heard that 90% of companies are using custom content for marketing?

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Online Community Metrics- Best Practices Survey 2007 From Forum One Communications: The Online Community Metrics survey was initiated in February of 2007. Bill Johnston (Forum One Communications) sent approximately 150 survey invitations to online community professionals.

Optimize and the Confluence of Search and Social Media

Convince & Convert

Lee: Yeah, that’s from Comscore. Yeah, doing research into, you know, not only surveying. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad.

SEO 17

Coca-Cola's Shrewd New Social Media Policy


According to Deloitte’s 2009 Ethics and Workplace Survey , “55% of executives admitted that their companies do not have an official policy for social networks — and 22% would like to use social nets, but don’t know how.&#

Kids Don't Hate Twitter Anymore! [Chart]


The site saw growth across all demographics in 2009, but growth among people 24 and younger accelerated faster than older folks in 2009, according to comScore. Is this taken from a survey? link] Pam Dyer Hi Ileane — It's based on survey data. link] Pam Dyer Hi Ileane — It’s based on survey data. pamorama marketing, life, social media Home About Bookshelf Links Contact Kids Don’t Hate Twitter Anymore!

Mapping the Social Internet – what part of the world is the most.


Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets. Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.]

Social Media Strategy Daily News

Proactive Report

The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Interview with Brian Solis: How Businesses Adapt to Social Media. Intelligence is critical. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network.

Social Media Users More Likely to Buy From Brands They Follow


The survey of over 1500 consumers showed that the top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand.

Who's Using Twitter in the US? Some New Demographics [Charts]


Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February. pamorama marketing, life, social media Home About Bookshelf Links Contact Who’s Using Twitter in the U.S.?

Bing Search Engine Losing Users Fast

Bill Hartzer

Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Research Shows Social Network Users Still Taking Risks Between February and March 2010, Webroot sponsored a survey of. Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine.

The New Marketing Landscape | pamorama


What's New and Interesting in Social Media


A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, supporting the results of earlier surveys.

31 Social Media Stats and Anecdotes


The presentation includes highlights from numerous reports and studies that demonstrate the rapid adoption of social media for marketing and outreach, including spending projections, penetration estimates, survey data, and specific examples covering all types of businesses. 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The top two brands in the survey, Microsoft and Google, together generated about $1.3 Related posts: Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small.

Media Relations in a Web 2.0 World

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

Debunking Five Social Media Myths


Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. A recent Pew Internet survey found: “The median age of a Twitter user is 31, which has remained stable over the past year.

Social Media and Older Adults | pamorama


Other data from the survey of 2,200 American adults revealed growing interest among older users in social status sites like Twitter: 11% of them now have used Twitter or a similar site this year, versus just 5% last year — and 6% of them do so on a daily basis, compared to just 1% in 2009.

Social Media: Everybody's Doing It, But For Different Reasons [Charts]


everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S.