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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

To anonymize the data I combined each site’s figures into a total number for the group. 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3

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Conducting Surveys: The Good, the Bad, and the Ugly

Spin Sucks

I do, however, know a thing or two about data. Surveys are always good…well…unless you do it in such a way that it makes the customer mad and they decide to write a scathing blog post for a wildly popular PR blog. Marketing bad survey Brian Meeks espn survey

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Related posts: How important is real-time data? Let’s be clear.

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Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

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How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. These all make your data relevant and concrete.

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IMPORTANT PLEASE SHARE: 5 Minute Social Media and Leadership Survey

SocialFish

This is a quick and dirty survey that will only take you five minutes – we greatly appreciate everyone’s particpation. Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool. Featured Humanize Useful Data

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. The survey will take 20-25 minutes to complete and includes a worksheet to help gather data ahead of time. START THE SURVEY HERE.

Social Media is Changing Leadership [DATA]

SocialFish

We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World. GET THE SURVEY RESULTS REPORT HERE. GET THE SURVEY RESULTS REPORT HERE.

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Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that? Are mobile surveys only valuable in real time?

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the survey results, most inbound marketers not only create content, but they do so every week. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers. We’d love to hear your thoughts on this survey.

The 2013 State of Community Management Survey

SocialFish

A little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy?

Please Take My 2014 Reader Survey

Justin Levy

The survey is anonymous. The survey is easy to fill out. After I have compiled the data, I’ll share the results with you in a blog post. Thank you to Michael Hyatt for the survey suggestion. The post Please Take My 2014 Reader Survey appeared first on Justin Levy.

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. To be clear, I have no illusions that analytics data is actually cheap or easy to capitalize on.

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The Moneyball Effect: Using Your Data

SocialFish

They invited a group of association execs and consultants to Nationals Park in DC to have a discussion about using data to make better decisions, and then watch the Nats play baseball (and they won!). At one level, I think it is a wakeup call for associations regarding how they use their data.

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All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.

The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Survey your readers to get their input. Content is data.

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Survey says… People do pay for online content!

SocialFish

Useful Data datalicious‘Nuff said, really. The question is, what of your stuff is good enough to pay for? Buying and selling e-content. View more presentations from Pew Research Center’s Internet & American Life Project.

Show Your Fundraising Data TODAY and help other Nonprofits!

SocialFish

Join the Growing Nonprofit Community Benefiting From Specialized Fundraising Data. Get ready to give your data. The Individual Donor Benchmark Survey is back! Don’t miss your chance to benefit from big data for small, mighty nonprofits.

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

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[DATA] Social Business Benchmarking Report

SocialFish

I’m a member of the Society for New Communications Research (SNCR) and they have just posted preliminary results of the Social Business Benchmarking Survey, conducted with the Leaders Network run by Vanessa DiMauro, whom you may know as a fellow contributor with me on Social Business News.

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return.

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MUST READ new Pew survey about groups on the internet

SocialFish

There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations. Featured Useful Data datalicious

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and.

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9 Data-Driven Blog Writing Tips

Writtent Blog

We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them.

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It’s that time again: The Third Annual Association Content Marketing Readiness Survey

SocialFish

From contextual content to integrated behavioral data, there’s a lot evolving in the fluid landscape of information sharing. And, for the past two years the Association Content Marketing Readiness survey has looked into how they were doing with their content strategy.

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Real-time data collection a challenge.

The State of Social Media Marketing 2012 [DATA]

SocialFish

Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. Featured Useful Data

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What New Data Tells Us About Blog Advertising

Convince & Convert

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown.

9 Data-Driven Tips for Using Images in Blog Posts

Writtent Blog

Here are some data-driven, scientific ways to boost your visual content game: 1. In fact, the average among the 100 most popular blogs in a survey by Blog Pros was really high. These types of informative, data-packed visual content are still definitely in. Image source.

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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

In a joint initiative, Talkwalker and D S Simon have released an in-demand survey and an in-depth video that will reveal best-in-class insight into how PR and communications teams are working to earn media and the tools and analytics they’re using to measure results.

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Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

The Dog Bowl of Big Data

Geoff Livingston

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Big data has no value unless you can mine information sets to achieve better business outcomes. Marketing Big Data bowl customer database dog kpi return Vocus

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What Motivates People to Share on Facebook? (Infographics)

SocialTimes Facebook

Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. Check out the full report for more data on how carefully people curate the content they share and how image plays into what people share.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. I looked at referral data for 2008, 2009 and 2010 to-date and for comparison also included Facebook and Digg.

10 Cheap Survey Tools for Bloggers Who Want Answers

ProBlogger

And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Top survey tools. WP Survey and Quiz Tool. Survey Me.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” Social Media ROI And Realtime Big Data Analytics.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.