Compete Startup Strategy Syndication 
Social Media Strategery
JANUARY 20, 2014
Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race. Increasingly, to compete effectively in social media, brands realize that to play, they must pay.
Adam Sherk
AUGUST 14, 2009
That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. So far Google seems to agree.
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Adam Sherk
JUNE 15, 2010
This also shows that despite its lack of retweeting and the fact that the Chicago Tribune is somewhat regional in nature (they do also compete for national news online) @ColonelTribune has done well to reach the 99.4th percentile. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
OCTOBER 6, 2010
The engagement per unique and visitor numbers are very interesting metrics that we use often at PostRank, because they highlight very well the differences in the effectiveness of the sites’ social strategy and execution. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
APRIL 26, 2010
Like The Huffington Post there are also competing Facebook buttons at work. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
MARCH 16, 2010
Real-time Search Optimization As can be seen, news sites have some real advantages in competing for real-time search visibility particularly in Google and Bing. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. During my seminars, I tweet than go live to show real time results.
Buzz Marketing for Technology
JUNE 27, 2008
Keynote Speaking/Strategy. So, what can we as managers and directors do to improve the way we deal with a world of massive information input, and in fact turn our ability to do so into one of our core competences, and a source of competitive advantage? Ross Dawson is a strategy leader, keynote speaker , and bestselling author.
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