article thumbnail

What is Your Social Media Marketing IQ?

Mindjumpers

Last 2 days, I had the pleasure of doing a workshop together with Mike Lewis at the Bring Dialogue Conference held in Strømstad, Sweden. Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities.

article thumbnail

15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Give us a shout and let's get a custom workshop scheduled for your organization.

Content 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). They launch the blog.

article thumbnail

Ron Strauss On Knowledge Sharing As A B2B Strategy

Diva Marketing Blog

In the workshops and speeches I give one of the most Frequently Asked Questions goes like this: "When it comes to social media marketing all I seem to see is consumer products and programs that target moms. For my money, one of the most effective tactics is using social media to position VIPs in your company as industry thought leaders.

B2B 56
article thumbnail

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools. Missing the Boat on KM. By Jim Lee on June 11, 2008. Comments (0). Join KM Edge.

Web 2.0 150
article thumbnail

How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130
article thumbnail

Social Media is Scary - How to Address Junior Employees

Social Media Strategery

I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ I’ve attended several conferences, workshops and seminars relating to Web 2.0

Gov 2.0 56