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Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. — BBC Sport (@BBCSport) August 1, 2021.

Eventful 114
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The ultimate social media listening guide for marketers

Sprout Social

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Advantages of social media listening. Incorporating social media listening into your overall digital marketing strategy has several important benefits.

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The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. And we know what they want—real connection. Defining connection.

Sports 107
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on.

Reddit 100
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators. And why not?

Metrics 40
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Why brands transition from Social Studio to Sprout Social

Sprout Social

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Sprout’s Service Cloud integration is a big reason for that.

Brands 68
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How to assess which cultural moments are right for your brand to act on

Sprout Social

Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. To support Osaka’s decision, meditation app Calm pledged to donate $15,000 to a French organization dedicated to promoting mental well-being through sports and physical activity.

Brands 115