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Why Iā€™m Competing With You. And You. And You. And You.

Convince & Convert

And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Your status update is located in-between updates from other company’s “liked&# by that consumer – not to mention updates from friends and family. With McDonald’s.

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Clearing Clouds of Confusion ā€“ the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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Paragon Software Group ā€“ A Social Experiment

Koka Sexton

I am still managing the direction of the companies channel sales group and helping out with product management. Being in these two key sections of Paragon Software Group lets me get a very high level view of where the company is and will be moving to in the future. The momentum rolling into 2010 is looking really good for us.

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Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company.

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Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company.

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What goes upā€¦

Koka Sexton

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.

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What goes upā€¦

Koka Sexton

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.