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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. SoundCloud.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. The Social Employee: Ignite Your Employee to Brand Advocates.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

Eventful 195
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Want to leverage social media marketing for your brand?

Brands 167
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Not Facebook. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Not Instagram. Not LinkedIn. Not Twitter.

Strategy 166
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to build community. Audience Analysis Worksheet. SoundCloud.

Brands 166
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113