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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. SoundCloud.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. 8 Steps to Develop a Social Business Plan (white paper).

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar How to Write Your Brand Story – 6 Must Have Content Elements Why, What and How of an Audience First Marketing Strategy and Segmentation. SoundCloud.

Brands 166
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Not Facebook. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target? Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” Not Facebook. Not Instagram. SoundCloud.

Strategy 166