Community building, Facebook, Marketing and White Paper

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer

Influencer Industry Content How To

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Instagram. Not LinkedIn.

Strategy

Strategy Marketing Training Small Business

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. SoundCloud.

Advertising

Advertising Facebook ROI Analysis

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook

Facebook Marketing Groups Groups

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful

Eventful Hashtag Community building Tumblr

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Supporting Resources: 15 Tips to Zoom Your Brand (white paper).

Brands

Brands Strategy Reputation Marketing

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands

Brands Strategy Authentication Reputation

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands

Brands Small Business Communities Authentication

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content

Content Marketing Cost Metrics

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Listen to other humans.

Brands

Brands Training Policies Template

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands

Brands Strategy Reputation Authentication

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

AUGUST 8, 2019

Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. As a Marketer, You Are a Storyteller. 15 Tips to Zoom Your Brand (white paper). Want to leverage social media marketing for your brand? Need more help?

Brands

Brands Strategy Reputation Training

Fetching Friday – Resources Mashup & A Week in Montana

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business. Search Engines / SEO.

Mashup

Mashup Resources RSS SEO

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

JANUARY 20, 2016

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look.

Content

Content Marketing Education Compete

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric : Well, the Facebook mantra is move fast and break things and, you know, it’s not surprising.

Yammer

Yammer Microsoft Communities LinkedIn

Social Media Informer

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Why, What and How of an Audience First Marketing Strategy and Segmentation

Trending Sources

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Extend the Life of Your Event with Post-Event Planning

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Brand Storytelling in a Nutshell: 10 Foundations of Success

The 6 Lifelong Laws of Content Marketing for Agencies

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Fetching Friday – Resources Mashup & A Week in Montana

12 Visual Content Marketing Ideas that Get Shared Like Mad

Social Pros 22 – Evan Hamilton, UserVoice

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