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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social.

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. So what happened? Backed by Yahoo!,

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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

The goals of social media are participation, then behavior. The confusing thing today is that as social media expands, brands need to create content to populate these channels. Will marketing budgets towards content-focused marketing initiatives potentially exceed those for social media marketing? tweet this ).

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An Awesome Interview with the Founder of GovLoop, Steve Ressler.

Social Media Strategery

Development Social Media An Awesome Interview with the Founder of GovLoop, Steve Ressler Mon, Sep 28, 2009 Government 2.0 community, this is a monster merger – one that brings together not only two of the most successful Gov 2.0 The short answer was that the community was unsustainable. Within the Gov 2.0 initiatives?

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Your guide to social media targeting via Sprout Social

Sprout Social

However, social media targeting can be used strategically beyond paid social advertising. Most social networks allow publishers to apply a level of targeting or custom visibility to organic posts. Click on any of the links below to jump to the platform you wish to explore: Facebook Audience Targeting: Target Your Post.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers.